"There is now a new area of design - the design of understanding – whose origins can be traced back to the same root of communication. Explosive changes in the storage and transmission of data have occurred in the past decade. What has not kept pace with this overflow of bits and bytes is our artful ability to arrange and covert the data into a readily comprehended form. The pattern of civilised learning is the conversion of data into information, information into knowledge, and knowledge into wisdom. As elegant as the end goal of wisdom sounds, the challenge in communication exists at the first step, where data has to be converted to information. Here is where we need new recipes: how to strain, sift, and mix data and make it gel into a delight of clarity and understanding."