The idea behind designing the Sade family was to design a feminine roman font that is more flowing and less angular like most roman text fonts are.
The font structure is loosely based on Garamond. Sade™ combines a significantly large x-height with relatively compressed letterforms. What is it that makes it beautiful? Voluptuously curved bowls, exquisitely proportioned stokes, finely shaped serifs, graceful ascenders – these characteristics seduce the eye, making us read on. The feminine aspect for example comes into play when the roman face takes on some italic features like the curved serif at the stroke end of the ‘l’ and ‘i’. Another unusual aspect is that I used many different stoke endings which is unorthodox..
Sade was developed mainly for magazine and book text. It is a typeface for continuous text setting, designed to withstand the worst printing conditions: low quality papers, high printing speed with web presses and variations in the ink level of the printing press.
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