Case study

Site_Specific Land Art Events promote site specific art in Africa, facilitating communities to care for and appreciate their environment, as well as supporting and co-ordinating art and environmental creators and patrons.

"For years, graphic designers, especially those who subscribe to the ideas and philosophies of Swiss design or modernism, have argued that logos and typefaces should be used with consistency. Such, they say, is crucial to the recognition of corporate identity. I disagree. Recognition does not come from simple repetition of the same form, but is something much more intelligent, something that happens in our subconscious. We believe it possible for recognition to be achieved even if the logo is randomised and does not have fixed positions on letterheads and other applications."

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